Wales volunteer training

Our church tourism training for Wales goes virtual!

Churches and chapels are closed at present but the National Churches Trust's Experiencing Sacred Wales project continues this year, supporting historic places of worship and ensuring we’re ready to welcome visitors when we re-open our doors.   

We are holding 4 free bitesize workshops on Zoom in June 2020 to explore how visitors can benefit your place of worship.


Church tourism workshops:

  • welcoming visitors
  • finding and sharing your stories
  • making publicity work for you
  • raising income from bookable Experiences

Mae ein hyfforddiant twristiaeth eglwysig i Gymru yn mynd yn rhithwir!

Mae eglwysi a chapeli ar gau ar hyn o bryd ond mae prosiect Profi Cysegredig Cymru yr Ymddiriedolaeth Eglwysi Genedlaethol yn parhau eleni, gan gefnogi addoldai hanesyddol a sicrhau ein bod yn barod i groesawu ymwelwyr pan fyddwn yn ailagor ein drysau.

Rydym yn cynnal 4 gweithdy bitesize am ddim ar Zoom ym mis Mehefin 2020 i archwilio sut y gall ymwelwyr fod o fudd i'ch addoldy.


Gweithdai twristiaeth eglwysig:

  • croesawu ymwelwyr
  • darganfod a rhannu eich straeon
  • gwneud i gyhoeddusrwydd weithio i chi
  • codi incwm o Brofiadau y gellir eu bwcio

Register on EventBrite to book your free place:

We’ll send you an invite to Zoom nearer the time and you can join us from wherever you are in the UK. 

All involved in historic places of worship are invited to attend, whether one session or them all!

The sessions will comprise around 1 hour of presentation followed by 30 minutes of open questions, and our presentations will be emailed to all attendees afterwards. We will be doing more training later this year as part of our project; either remotely or as part of a roadshow around Wales as appropriate. 

We look forward to seeing you there!


Welcoming Visitors

Why welcome visitors? What have church buildings got to offer? What makes a warm welcome? This workshop looks at how we meet and greet visitors, including first impressions, ‘feeling open’, what to think about inside and out, signage and your online presence with reassurance on the perceived risks involved in opening to visitors daily. 

Tuesday 9th June 10.30am to 12noon. 

Finding and Sharing your Stories

What are people interested in when they visit? What stories are hidden within your church? How can you find them? This workshop helps you uncover your history, looking at why interpretation is important, and how you can share our stories, as well as traditional and modern digital methods of interpretation.

Thursday 11th June 2pm to 3.30pm.

Making Publicity Work for You

Tourism is mission and this session looks at how publicity can benefit your place of worship, how to plan PR for events, campaigns and activities and engage people to support what you do. It also explores how to catch peoples’ attention, reach new people, attract donations and break down barriers, with traditional and modern tools and approaches you can use. 

Tuesday 16th June 10.30am to 12noon.

Raising Income from Bookable ‘Experiences’

Creating bookable Experiences, either organised by the church or chapel, or in partnership with a tour operator, can be key to developing an income from tourism. This session will look at attracting UK and international tourists, getting to know the group travel market, the advantages of working with international groups and the different types of inbound travellers. It will explore how you can create a bookable Experience, thinking about group size, time of year, visitor segment, pricing the package to market and making it bookable, as well as marketing your Experience, terms of agreement and the importance of building relationships with partners. A jam packed session! 

Thursday 18th June 2pm to 3.30pm.

About Experiencing Sacred Wales

Cefnogir y prosiect gan Ymddiriedolaeth Genedlaethol yr Eglwysi, yr elusen sy’n cefnogi adeiladau eglwysig, ac fe’i rheolir gan Wasanaethau Treftadaeth Ymddiriedolaeth Genedlaethol yr Eglwysi mewn partneriaeth gyda Croeso Cymru, Addoldai Cymru, Cyfeillion Eglwysi Di-gyfaill a Chomisiwn Brenhinol Henebion Cymru.

Nod Profi Cymru Sanctaidd yw denu ymwelwyr Prydeinig a rhyngwladol i ymweld â threftadaeth sanctaidd ryfeddol Cymru, yn enwedig y lleoliadau sydd ar hyd Ffordd Cymru.

Mae’r prosiect hwn wedi derbyn cyllid drwy'r Gronfa Arloesi Cynnyrch Twristiaeth (TPIF) ac yn derbyn cefnogaeth y Rhaglen Datblygu Gwledig 2014- 2020 - Cymunedau Gwledig Llywodraeth Cymru  sy'n cael ei ariannu gan Gronfa Amaethyddol Ewrop ar gyfer datblygu gwledig (EAFRD ) a Llywodraeth Cymru.  Nod y Gronfa yw annog syniadau arloesol ar gyfer cynnyrch newydd a chydweithio er mwyn cael mwy of effaith a denu mwy o ymwelwyr.

The project is supported by the National Churches Trust, the church buildings support charity, and managed by NCT Heritage Services Ltd in partnership with Visit Wales, the Church in Wales, Addoldai Cymru, Friends of Friendless Churches and the Royal Commission on the Ancient and Historical Monuments of Wales.

Experiencing Sacred Wales aims to attract UK and international visitors to visit the wonderful sacred heritage of Wales, particularly those along the The Wales Way.

This project has received funding via the Tourism Product Innovation Fund (TPIF) and supported through the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development (EAFRD) and the Welsh Government, the Fund aims to encourage new innovative product ideas working in partnership which will have a greater impact and attract more visitors.

Help support ExploreChurches by becoming a Friend of the National Churches Trust