Importance of video, landscape is king, power, hold steady, sound, straighten up, lighting, focus, exposure, background, takes, copyright, model release.
If a picture speaks 1000 words, imagine what a video is worth.
Video is a fantastic tool to hook your audience. Unlike a long winded paragraph, it is extremely easy to consume. Video is concise and capture viewers interest in the first few seconds.
It's important to condense information down into easily digestible snippets of content that is long enough to maintain viewers attention but short enough to leave them wanting more.
Videos are also a great way to let visitors see the people that make up your church community. They could be talking about what they love about your church, how they clean or conserve something or just give a short tour. You cut cut together some 'talking heads' of everyone saying hello or welcome. Behind the scenes videos could reveal things not normally accessible.
Creating brilliant videos doesn't have to be difficult, though. You probably have the tools to hand and with our advice your ExploreChurches page, website and social media can be brighter and more engaging in a snap!
This training module was developed by Push Creativity as part of our Great Interpretation project, funded by the National Lottery. Presented by Angela it is a brilliant guide to taking videos of churches using your smartphone or digital camera.