Create an Experience

Whether they are having a day out, on holiday or coming from further afield, today's visitors and tourists want something really special. They want to feel part of the place they are visiting. They are seeking an Experience.

Packed with heritage, full of stories (and great venues for all sorts of activities) the UK’s churches are full of Experiences.

Experiences by ExploreChurches is a great way to help you create great visitor focused tourism that will benefit churches and tourism business around the UK.

COVID19 is re-shaping tourism. Although many things have changed, church tourism continues to be have great potential. VisitEngland says that 55% of day trips include a visit to church or cathedral and 83% of people in the UK believe churches are an important part of the UK heritage.

We looking forward to working with you to help create memorable Experiences for visitors to take home, remember and share with friends and family.

The National Churches Trust

Experience by ExploreChurches is brought to you by The National Churches Trust, the UK’s charity supporting church buildings.

Working with churches, DMOs and tourism businesses, out ExploreChurches brand promotes church tourism tough our website explorechurches.org. It features over 4,000 churches across the UK, each one unique and with a story to tell.

Experiences by ExploreChurches are exciting and immersive activities that make a great day out. They include exploring fascinating places and hands on activities that make for really memorable visits.

We are inviting churches and tourism businesses across the UK to create their own Experiences which we will market to visitors and the tourism industry. We have a great website to showcase where we will showcase and market Experiences, developed with funding from VisitEngland and VisitWales.



What is an Experience?

An Experience can be as simple or in depth as you want it to be. All we ask is that it must include at least one church, chapel or meeting house as part of the package. For example:

  • Enjoy a guided cycle ride visiting three churches and sampling the best of local produce
  • Satisfy your appetite at an afternoon tea party in a church with live music
  • Head for the heights with a church tower visit or see the sights on guided town tour
  • Enjoy an adventure, like coasteering or climbing, with lunch in a churchyard
  • Discover your artistic talents at a painting class or other activity, inside or outside

Experiences by ExploreChurches will help bring new visitors and extra income for churches and tourism businesses. That’s why we are looking forward to helping you promote your Experiences.

Of course, we can help you create entirely new Experiences. But we also want to showcase your existing tourism activities that feature a visit to a church, chapel, abbey or cathedral.



What will we do for you?

We will list and promote your Experience.

  1. Each Experience will have its own showcase page on explorechurches.org, the UK’s leading church tourism website
  2. We will promote your Experience to potential visitors. Our marketing includes tourism trade shows, sales visits and press visits. We will use our database of tour operators to effectively reach new customers. This includes US and Canadian tour operators who specialise in heritage tourism.
  3. We will be a partner in VisitBritain’s TXGB initiative. This leading edge booking system will advertise your Experience on international booking platforms.
  4. ExploreChurches is part of the National Churches Trust and we will also post regular exciting social media for each Experience and send regular newsletters to over 15,000 ExploreChurches subscribers (including tour operators and agents) and Friends of the National Churches Trust.
  5. We also work with many dioceses, tourism organisations and regional media and will deliver stories and PR to those organisations.

Value for money

The finances of many churches have been hit by COVID19. Experiences by ExploreChuches is a great way to attract visitors and to help boost your income.

To make it easy for you to join, we have an early bird reduced advertising rate for 2020:

  • For churches, chapels and meeting houses the cost is just £25 +vat per Experience for the first year.
  • For commercial partners (tourism companies) the cost is just £45 +vat per Experience for the first year.

We work on a simple advertising fee model because this means that you are in total control of bookings, and are able to take as many or as few as you wish, on days that suit you.

How do we create an Experience?

Becoming part of Experiences by ExploreChurches is simple:

  • Have an idea and develop it into an Experience. We can help with this, and offer training sessions to help you consider all the elements required. Get in touch if you’d like to talk about your idea.
  • Contact us for an initial chat, we will send you a submission form.
  •  Complete the submission form and send it to us.
  • Send us five high quality images, see below for details.
  • We will create your entry on explorechurches.org and send you a screenshot to check.
  • We will invoice you and make your entry live.
  • We promote your Experience in the UK and around the world.
  • Visitors, tour operators and agents contact you direct to book an Experience, either via your booking platform or by email / phone.



Ideally photos will show people enjoying your Experience. You can mock this up, or we can update your entry when you have held your first Experience and taken some photos.

Add a quick message to confirm the following:
* You took the photos
* The credit you would like (your full name probably but could be something else)
* You agree to us using them both on the website and to promote churches on social media and elsewhere (we won't share them with others to use)

Find out more

We would love to work with you and together create attractive Experiences that visitors will love.


Contact us today:

Linda Patrick


Become a Friend of the National Churches Trust, for people who love church buildings!